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Vision, Mission and Values


Focus on the bottom of the pyramid, by creating access to relevant products and services.


To enhance access to finance by:

  1. empowering MSMEs by providing accessible and responsible financial solutions through LAP loans.
  2. promoting financial inclusion by providing MFI loans, which are specifically designed for individuals with limited access to formal banking services.

We are dedicated to fostering financial inclusion, driving sustainable growth, and supporting the development of the MSME and MFI sector.


  • Trust: Be transparent and be seen as transparent in everything we do.
  • Ethical & Fair: Conduct business with sensitivity and transparency.
  • Innovation & Creativity:¬†Unlearn the past, challenge the conventional.
  • Customer-centric approach:¬†Simplicity and speed.
  • Leverage technology.